Our Story
Our founding team brings over a century of combined experience in data collaboration and commercialisation.
As the original founders of DataCo Technologies, we pioneered secure collaboration technology that enabled a major bank to transform its data into institutional-grade insight products.
Now we're flipping the model.
We work directly with organizations to maximize the value they generate from external data partners, combining our secure collaboration expertise with the latest AI technology.
Our cornerstone DARWIN platform demonstrates this approach: creating intelligent, evolving media audiences for publishers and advertisers, powered by transaction-based measurement and continuous campaign optimization.
Meet The Founders
Olly Rees
Strategy. Partnerships. Ideation.
The big picture thinker getting ideas out of the box.
Danny Tyrrell
Products. Privacy. Ecosystems.
The one to make sure things are connected & done right.
Michael Bridgeman
Relationships. Success. Value.
The one to make sure everyone wins and are happy .
James Petterson
Data. Analytics. AI.
The one to make sure insights are found.
Keshav Murthy
Engineering. Infrastructure. Security.
The one to make sure everything works.